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The Gorilla Doctors are a non-profit organization that prevents the extinction of Africa's mountain gorillas. Through a LIA competition, they asked creatives to come up with an innovative advertising campaign to get the word out. I worked with a copywriter to come up with a proposed logo and Gorilla Guardian campaign. Gorilla Guardian is a proposed initiative to welcome donors into a community, knowledgeable of how they are saving the lives of gorillas. So donors know what the Gorillas Doctors do and where the money goes, everything is neatly compiled into a singular, interactive infographic-style webpage. Upon donating, donors may receive a shirt and sticker.
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